Fifield, Paul <br/><br/>
Strategic marketing management 1999-2000  : planning and control, analysis and decision 
Paul Fifield, 
 - Oxford:  Butterworth-Heinemann,  1999. 
 - xiii,326p 
<br/><br/> includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-7506-4359-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.84  / FIS