TY  - BOOK
AU  - Fifield, Paul
AU  - Gilligan, Colin
TI  - Strategic marketing management 1999-2000: : planning and control, analysis and decision
SN  - 0-7506-4359-5
U1  - 658.84 
PY  - 1999///
CY  - Oxford
PB  - Butterworth-Heinemann
KW  - Marketing-Management
N1  - includes index
ER  -