TY  - BOOK
AU  - Crask, Melvin
AU  - Fox, Richard J.
AU  - Stout, Roy G.
TI  - Marketing research: : principles and applications
SN  - 0-205-14091-2
U1  - 658.83 
PY  - 1995///
CY  - New Jersey
PB  - Prentice Hall
KW  - Marketing research
N1  - Includes bibliography references and index
ER  -