TY  - BOOK
AU  - Jagdish, N Sheth
AU  - Banwari Mittal
AU  - Bruce I Newman
TI  - Customer behavior: : consumer behavior and beyond
SN  - 0-03-098016-X
U1  - 658.8342 
PY  - 1999///
CY  - Fort Worth
PB  - Dryden
KW  - Consumers
N1  - Includes bibliography and index
ER  -