Assael, Henry <br/><br/>
Consumer behavior and marketing action 
Henry Assael 
 - 5th 
 - Cincinnati, Ohio:  South-Western College Publishing,  1995. 
 - xx,749p 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-538-84433-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivational research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / ASC