Engel, James F. <br/><br/>
Promotional strategy 
James F. Engel, 
 - 3rd 
 - Homewood, Illinois:  Richard D. Irwin,  1975. 
 - 650p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Research
<br/><br/><label>Dewey Class. No.: </label>658.834  / ENP