Lancaster, Geoff <br/><br/>
Marketing 
Geoff Lancaster and Paul Reynolds 
 - New York:  Palgrave MacMillan,  2004 
 -  xii,434p 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0333987896 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM