TY  - BOOK
AU  - Lancaster, Geoff
AU  - Reynolds, Paul (jt. auth)
TI  - Marketing
SN  - 0333987896
U1  - 658.8 
PY  - 2004///
CY  - New York
PB  - Palgrave MacMillan
KW  - Marketing
N1  - Includes bibliography and index
ER  -