Lancaster, Geoff <br/><br/>
Marketing  : the one-semester introduction 
Geoff Lancaster and Paul Reynolds 
 - Oxford:  Butterworth Heinemann,  2002. 
 -  v, 436p. 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0750643811 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / LAM