Perreault, William D. <br/><br/>
Essentials of marketing  : A global-managerial approach 
William D. Perreault, Jr. and E. Jerome McCarthy 
 - 8th ed. 
 - Boston:  Irwin, McGraw-Hill,  2000. 
 - various pages 
<br/><br/> PB 
<br/><br/>Includes bibliography index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0072894822 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEE