TY  - GEN
AU  - Perreault, William D.
AU  - McCarthy, E. Jerome (jt.auth)
TI  - Essentials of marketing: : A global-managerial approach
SN  - 0072894822
U1  - 658.8 
PY  - 2000///
CY  - Boston
PB  - Irwin, McGraw-Hill
KW  - Marketing
N1  - PB; Includes bibliography index
ER  -