Rix, Peter <br/><br/>
Marketing  : a practical approach 
Peter Rix 
 - 4th ed. 
 - Beijing:  McGraw-Hill,  2003 
 - xiv, 569p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0074708589 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Study and teaching (Higher)
<br/><br/><label>Dewey Class. No.: </label>658.8007  / RIM