Winer, Russell S. <br/><br/>
Analysis for marketing planning 
Russell S. Winer and Donald R. Lehmann 
 - 4th ed. 
 - Chicago:  Irwin,  1997. 
 - 211p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>007115423x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-United States-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / WIA