Psychological processes and advertising effects  : Theory, research, and applications 
edited by Linda F. Alwitt and Andrew A. Mitchell 
 - Hillsdale, N. J:  Lawrence Erlbaum,  1985. 
 -  ix, 305p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0898595150 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising-Psychological aspects-Addresses, essays, lectures
<br/><br/><label>Dewey Class. No.: </label>659.1019  / PSY