Zikmund, William G. <br/><br/>
Essentials of marketing research 
William G. Zikmund 
 - Fort Worth:  Dryden,  1999. 
 - xxii, 422p. 
<br/><br/> HB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0030243564 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Research
<br/><br/><label>Dewey Class. No.: </label>658.8072  / ZIE