Parker, Robert B. <br/><br/>
Mature advertising  : a handbook of effecttiveness in print 
Robert B. Parker, 
 - Reading, Mass:  Addison-Wesley,  1981. 
 - 182p 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>659.132  / PAM