Sudman, Seymour <br/><br/>
Marketing research  : a problem-solving approach 
Seymour Sudman and Edward Blair 
 - New York:  McGraw-Hill,  1998. 
 - xli, 737p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0079136702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Research
<br/><br/><label>Dewey Class. No.: </label>658.8072  / SUM