Cooper, Donald. R. <br/><br/>
Marketing research  : concepts and cases. 
Donald R. Cooper and Pamela S. Schindler 
 - New Delhi:  Tata McGraw-Hill,  2006. 
 -  xxii, 771p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0070600910 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Research
<br/><br/><label>Dewey Class. No.: </label>658.8072  / COM