Hou, Wee Chow <br/><br/>
Practical marketing  : an Asian perspective 
Wee Chow Hou 
 - Singapore:  Addison-Wesley,  1997. 
 - xii, 297p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0201628570 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing-Asia
<br/><br/><label>Dewey Class. No.: </label>658.80095  / HOP