TY  - BOOK
AU  - Hou, Wee Chow
TI  - Practical marketing: : an Asian perspective
SN  - 0201628570
U1  - 658.80095 
PY  - 1997///
CY  - Singapore
PB  - Addison-Wesley
KW  - Marketing
KW  - Marketing-Asia
N1  - HB; Includes index
ER  -