Quester, Pascale G. <br/><br/>
Basic marketing  : a managerial perspective 
Pascale G. Quester... et. al 
 - 3rd ed. 
 - Bejing  McGraw-Hill,  2001 
 - xvi,743p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>007470835x 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-New Zeland<br/>Marketing-Australia
<br/><br/><label>Dewey Class. No.: </label>658.800994  / BAS