Dibb,Sally. <br/><br/>
Marketing  :concepts and strategies 
Sally Dibb...et.al 
 - 4th ed. 
 - Boston:  Houghton Mifflin,  2001. 
 -  xx,876p. 
<br/><br/> PB 
<br/><br/>Included index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0395962447 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MAR