Mercer, Lippincott <br/><br/>
Sense   : the art and science of creating lasting brands  
Lippincott Mercer 
 - Massachusetts:  Rockport,  2004. 
 - 528p.  
<br/><br/> Paperback. 
<br/><br/><label>ISBN: </label>1592530141 9781592530144 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Graphic design.<br/>Media, information & communication industries.<br/>Art.<br/>Home Improvement / Construction.<br/>Art / Design / Product.<br/>Commercial - Annuals.<br/>Design - Product.<br/>General.<br/>Graphic Arts - General.<br/>Design & Commercial Art.
<br/><br/><label>Dewey Class. No.: </label>658.827  / MES