Cravens, David W. <br/><br/>
Strategic marketing cases and applications 

 - Homewood, illinois  Irwin  1983 
 -  xix,648p 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256029369 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Decision making
<br/><br/><label>Dewey Class. No.: </label>658.8  / CRS