Aaker David A. <br/><br/>
Marketing research 
Aaker David A.and Day George S. 
 - 6th 
 - New York:  John Wiley & Sons,  1998. 
 -  xvi, 776 p. 
<br/><br/> Includes bibliography and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAM