Zeithaml, Valarie A <br/><br/>
Services marketing  : integrating customer focus across the firm 
Valarie A Zeithaml and Mary Jo Bitner 
 - 3rd ed. 
 - New Dehli:  Tata McGraw-Hill,  2006. 
 -  xx, 668 p. 
<br/><br/> Includes index and bibliography 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0072471425 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZES