Pettis, Chuck <br/><br/>
TechnoBrands  : how to create and use ""brand identity"" to market, advertise and sell technology products 
Chuck Pettis 
 - New Delhi:  Viva Books,  2000. 
 - xi, 222p. 
<br/><br/> HB 
<br/><br/>Includes index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>8176491772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products-Marketing
<br/><br/><label>Dewey Class. No.: </label>658.827  / PET