TY  - BOOK
AU  - Pettis, Chuck
TI  - TechnoBrands: : how to create and use ""brand identity"" to market, advertise and sell technology products
SN  - 8176491772
U1  - 658.827 
PY  - 2000///
CY  - New Delhi
PB  - Viva Books
KW  - Brand name products-Marketing
N1  - HB; Includes index
ER  -