TY  - BOOK
AU  - Hutt, Michael D.
AU  - Speh, Thomas W. (jt. auth)
TI  - Business marketing management: : a strategic view of industrial and organizational markets
SN  - 0030291798
U1  - 658.8 
PY  - 1998///
CY  - Fort Worth
PB  - Dryden
KW  - Marketing
N1  - Includes bibliography and index
ER  -