McDaniel, Carl. <br/><br/>
Marketing 
Carl McDaniel  
 - 2nd 
 - Cambridge:  Harper & Row, Publishers,  1982. 
 - xix, 772p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0060443596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-United States-Case studies
<br/><br/><label>Dewey Class. No.: </label>658.800973  / MCM