Buell, Victor P. <br/><br/>
Marketing management  : a strategic planning approach 

 - New York:  McGraw-Hill,  1984. 
 - xxi, 682p. 
<br/><br/> Includes index and bibliography 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.802  / BUM