Ensor, John <br/><br/>
Strategic marketing  : planning and control 
John Ensor, 
 - Oxford:  Butterworth-Heinemann,  1999. 
 - xiv,176p 
<br/><br/> includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0-7506-4482-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.84  / ENS