Berkman, Harold W. <br/><br/>
Consumer behavior  : concepts and strategies 
Harold W. Berkman and Gislon Christopher C. 
 - Encino:  Dickenson,  1978. 
 - 562p. 
<br/><br/> HB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0822101998 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers-United States<br/>Consumers
<br/><br/><label>Dewey Class. No.: </label>658.834  / BEC