TY  - BOOK
AU  - Berkman, Harold W.
AU  - Gilson, Christopher C. (jt. auth.)
TI  - Consumer behavior: : concepts and strategies
SN  - 0822101998
U1  - 658.834 
PY  - 1978///
CY  - Encino
PB  - Dickenson
KW  - Consumers-United States
KW  - Consumers
N1  - HB
ER  -