TY  - BOOK
AU  - Weilbacher, William M.
TI  - Marketing management cases: : planning and executing marketing strategy
U1  - 658.802 
PY  - 1970///
CY  - London
PB  - The Macmillan Company/Collier-Macmilan
KW  - Marketing management
N1  - Includes index
ER  -