MCarthy, E. Jerome. <br/><br/>
Essentials of marketing 
MCarthy, E. Jerome 
 - 3rd ed. 
 - Homewood, Illinois:  Irwin,  1985. 
 -  vii, 294p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256033013 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCE