McCarthy, E. Jerome <br/><br/>
Basic Marketing  : a managerial approach 
E. Jerome McCarthy and William D. Perreault 
 - 8th edition 
 - Homewood:  Richard D. Irwin,  1984. 
 -  xvii, 841p. 
<br/><br/> PB 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0256038064 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCB