Kotler, Philip. <br/><br/>
Marketing management  : analysis, planning and control 
Philop Kotler 
 - 5th ed. 
 - London:  Prentice-Hall International,  1984. 
 - xxi, 794p. 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM