Aaker David A. <br/><br/>
Marketing research 
Aaker David A. Day George S. 
 - 5th 
 - New York  John Wiley & Sons  1995 
 - xvi,783 
<br/><br/> Includes bibliography and index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0471552542 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.83  / AAM