TY  - BOOK
AU  - Kinnear, Thomas C.
AU  - Bernhardt, Kenneth L. (jt. auth)
TI  - Principles of marketing
SN  - 0673154866
U1  - 658.8 
PY  - 1983///
CY  - Glenview
PB  - Scott, Foresman and Company
KW  - Marketing
N1  - Includes index
ER  -