Kotler, Philip. <br/><br/>
Marketing management  : analysis, planning, implementation and control 
Philip Kotler 
 - 7th ed. 
 - New Delhi:  Prentice-Hall of India,  1993. 
 - xxvi, 756p. 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>8120306848 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Marketing research
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOM