TY  - BOOK
AU  - Kotler, Philip.
TI  - Marketing management: : analysis, planning, implementation and control
SN  - 8120306848
U1  - 658.8 
PY  - 1993///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Advertising
KW  - Marketing research
ER  -