Jobber, David <br/><br/>
Principles and practice of marketing 
Jobber, David 
 - 2nd ed. 
 - London:  McGraw-Hill,  1998. 
 - xviii, 711p. 
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0077094352 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / JOP