TY  - BOOK
AU  - Eastman, Susan Tyler
AU  - Head, Sydney W
AU  - Klein, Lewis
TI  - Broadcast/Cable programming: : Strategies and practice
SN  - 0534033539
U1  - 791.440973 
PY  - 1985///
CY  - Belmont California
PB  - Wadsworth Publishing
KW  - Radio Programs-Planning
N1  - includes bibliography and index
ER  -