Bearden, William O. <br/><br/>
Marketing  : principles and perspectives 
William O. Bearden, Thomas N. Ingram and Raymone W. Laforge 
 - 5th ed. 
 - Boston:  McGraw-Hill,  27. 
 -  xxxvi, 588p 
<br/><br/> pbk 
<br/><br/>Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0071105859 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM