Peter, J. Paul <br/><br/>
A preface to marketing management 
J. Paul Peter, James H. Donnelly, JR, Lawrence X. Tarpey 
 - Revised Edition 
 - Plano, Texas:  Business Publication,  1982. 
 - xii, 275p 
<br/><br/> Includes index 
<br/><br/><br/>eng 
<br/><br/><label>ISBN: </label>0256027129 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.84  / PEP