TY  - BOOK
AU  - Peter, J. Paul
AU  - James H. Donnelly, JR, Lawrence X. Tarpey
TI  - A preface to marketing management
SN  - 0256027129
U1  - 658.84 
PY  - 1982///
CY  - Plano, Texas
PB  - Business Publication
KW  - Marketing management
N1  - Includes index
ER  -