McDonald, Malcolm <br/><br/>
Marketing Plans  :how to prepare them, how to profit from them 
/Malcolm McDonald and Hugh Wilson  
 - 2nd ed. 
 - London:  Taylor & Francis,  2016. 
 - xiv, 624p. 
<br/><br/><label>ISBN: </label>9781119217138 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management<br/>Marketing - Planning
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCM