TY  - BOOK
AU  - McDonald, Malcolm
AU  - Hugh Wilson (jt. auth.)
TI  - Marketing Plans: :how to prepare them, how to profit from them
SN  - 9781119217138
U1  - 658.802 
PY  - 2016///
CY  - London
PB  - Taylor & Francis
KW  - Marketing - Management
KW  - Marketing - Planning
ER  -