Aaker, David A. <br/><br/>
Strategic market management 
David A. Aaker 
 - 8th ed. 
 - Hoboken:  John Wiley,  2008. 
 - xiii, 322p. 
<br/><br/> PB 
<br/><br/>Includes bibliography and index 
<br/><br/><br/>Eng 
<br/><br/><label>ISBN: </label>0470056233 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic management<br/>Marketing-Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / AAS